A lot of people think the hardest part of weight loss is food. Sometimes it is. But very often, the bigger problem is the way the mind starts talking about food, cravings, setbacks, and progress.
This is where rigid “must” thinking shows up.
I absolutely must stay on plan.
I absolutely must not have cravings.
I absolutely must lose weight this week.
I absolutely must handle food well all the time.
At first, this kind of thinking can feel serious and motivating. But in practice, it usually makes weight loss and maintenance more unstable. The reason is simple: real life does not reliably cooperate with rigid demands. Cravings still happen. Stress still happens. Difficult meals still happen. The scale still fluctuates. And once reality does not match the demand, people often go into shame, discouragement, panic, or all-or-nothing thinking.
That matters a lot in long-term maintenance. A person can sometimes push through a short phase of rigid dieting, but maintenance asks for something steadier than that. It asks for a way of thinking that can survive imperfect weeks, hard moments, social meals, and ordinary life.
I wrote more about this here:
I also offer 1:1 coaching for realistic weight loss and long-term maintenance. You can send me a SMS, call me, or message me directly at +40 752 578 044.